People nowadays are desensitized to the background sounds of their surroundings. They are so busy in their own world that they can't stop to appreciate their surroundings for what they are.
The idea here is to bring these background sounds to the foreground, turning them into statements of their own right. After giving the sounds the right treatment, make people notice the ambience and better understand their surroundings.
An example of of that would be to turn the lift bells into a rhythm and the typing of the keyboard given different pitches. Sort of like a stomp effect...
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